Sales

A Love Letter to Sales and Marketing: From Rivalry to Harmony

Hey there, Sales. How you doin’ Marketing? 😉Ah, our journey together… it hasn’t always been smooth sailing, has it? In the early days, we seemed to be speaking different languages. Marketing, you spun tales of MQLs as though they were the most precious treasure, while Sales,...

Is Cold Outbound Email Dead? Outbound to Inbound-Led Strategies in 2024

Is cold outbound really dead? Since the recent announcements from Google and Yahoo about their crackdown on spam, there have been quite a lot of doomsday posts, comments and lots of questions in the air. Let’s set our view on this topic, and how we believe that, unlike some interpretations of...