Building Startups for the long haul: A shift from quick wins to an efficient growth mindset
The approach to building startups has undergone a significant transformation. What was once driven by short-term goals and rapid scaling is now shifting towards a more sustainable, long-term mindset. This new paradigm emphasizes the importance of strategic planning, efficient growth, and...
Post-Product-Market-Fit Hiring: Avoid These Common Founder Mistakes
Reaching product-market fit is a significant milestone for any startup. It’s a sign that you’ve created a product that resonates with the market and is ready to grow. But hold on, this is where it gets tricky, especially with team expansion. We’re going to look at three usual...
The Art of Cash Efficiency: Mastering Frugality to Ensure Startup Success
“Cash rules everything around me. C.R.E.A.M. get the money— dollar dollar bill, yo.” — Wu-Tang Clan. It’s not often you get to quote Wu-Tang Clan in a business blog, but this iconic line captures a fundamental truth in the business world: cash is king. In the...
Is Cold Outbound Email Dead? Outbound to Inbound-Led Strategies in 2024
Is cold outbound really dead? Since the recent announcements from Google and Yahoo about their crackdown on spam, there have been quite a lot of doomsday posts, comments and lots of questions in the air. Let’s set our view on this topic, and how we believe that, unlike some interpretations of...