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Pre-Seed [✓]: What’s next?
So, you’ve just raised pre-seed (normally between $250k to $750k)—congratulations! That’s a huge milestone. But now comes the big question: What’s next?That cash is going to have to stretch— very likely through about three Product-Market Fit (PMF) cycles.Firstly, what’s a PMF Cycle?PMF stands...
Building Startups for the long haul: A shift from quick wins to an efficient growth mindset
The approach to building startups has undergone a significant transformation. What was once driven by short-term goals and rapid scaling is now shifting towards a more sustainable, long-term mindset. This new paradigm emphasizes the importance of strategic planning, efficient growth, and...
Understanding Go-To-Market Motions: Something Something-LG
You’re trying to sell your product, perhaps aiming to establish product-market fit, or maybe you’re already there but are experimenting with different strategies to reach your target customers. Then an investor asks about your go-to-market (GTM) motion, and you’re stuck. Is it PLG, ELG, SLG with...
Building a Resilient Go-to-Market Strategy: Six Principles for Success
In today’s ever-changing business landscape, having a robust go-to-market (GTM) strategy is crucial for startups to navigate through the ups and downs of the market. A well-crafted GTM strategy acts as a compass, guiding your startup through the challenges and helping it thrive in any...
Expert Insights – with Sam Hields, OpenOcean VC
Expert Insights – with Sam Hields, OpenOcean VCIn our first Expert Insights series, we speak to Sam Hields, Principal at OpenOcean VC. In this conversation, we were offered a glimpse into the intricate dynamics of VC investment and the ever-evolving startup ecosystem. Sam, whose career has...
Founder Spotlight with Toby Cannon from Myles Wellbeing
Toby Cannon from Myles Wellbeing in GTM’s Founder SpotlightIn an engaging conversation in mid-Jan 2024, Sam Soares from Grow to Market delved into the entrepreneurial journey with Toby Cannon of Myles, a B2B SaaS company focusing on the health and fitness industry. The conversation, aimed...
Growth Hacking: 3 Strategies for Startups
The marketing game for startups has completely transformed. In a world where resources are tight but ambitions run high, growth hacking emerges as the secret sauce for skyrocketing growth without breaking the bank. We’ve boiled down the vast world of growth hacking to three key strategies...
A Love Letter to Sales and Marketing: From Rivalry to Harmony
Hey there, Sales. How you doin’ Marketing? 😉Ah, our journey together… it hasn’t always been smooth sailing, has it? In the early days, we seemed to be speaking different languages. Marketing, you spun tales of MQLs as though they were the most precious treasure, while Sales,...
Post-Product-Market-Fit Hiring: Avoid These Common Founder Mistakes
Reaching product-market fit is a significant milestone for any startup. It’s a sign that you’ve created a product that resonates with the market and is ready to grow. But hold on, this is where it gets tricky, especially with team expansion. We’re going to look at three usual...