Post-Product-Market-Fit Hiring: Avoid These Common Founder Mistakes
Reaching product-market fit is a significant milestone for any startup. It’s a sign that you’ve created a product that resonates with the market and is ready to grow. But hold on, this is where it gets tricky, especially with team expansion. We’re going to look at three usual...
Brand Voice in B2B Startups: The Shift from Perfection to Authenticity
In the ever-evolving landscape of B2B startups, the approach to branding has undergone a significant transformation. Gone are the days when projecting an image of unattainable perfection was the norm, making way for a new era where authenticity and transparency aren’t just buzzwords, but...
The Art of Cash Efficiency: Mastering Frugality to Ensure Startup Success
“Cash rules everything around me. C.R.E.A.M. get the money— dollar dollar bill, yo.” — Wu-Tang Clan. It’s not often you get to quote Wu-Tang Clan in a business blog, but this iconic line captures a fundamental truth in the business world: cash is king. In the...
Rethinking VC Funding: Do you really need it?
Rethinking the Strategic Approaches to Fuel Your Startup’s GrowthIn the evolving world of startups, the conversation around funding is ripe for rethinking. While venture capital (VC) funding has long been viewed as a hallmark of startup success, especially in bustling entrepreneurial hubs,...
Is Cold Outbound Email Dead? Outbound to Inbound-Led Strategies in 2024
Is cold outbound really dead? Since the recent announcements from Google and Yahoo about their crackdown on spam, there have been quite a lot of doomsday posts, comments and lots of questions in the air. Let’s set our view on this topic, and how we believe that, unlike some interpretations of...
Mastering Early-Stage Startup Organisation: 5 Essential Operational Strategies
When you’re deep in the trenches of building your startup, it’s easy to let organisation slip through the cracks. But neglecting tidy operations can haunt you down the road. We’ve all been there, and those precious moments of frustration can derail your flow in more ways than one.By...
Unlocking Startup Growth: The Bold Playbook
Fortune favours the bold. Unleashing startup success demands bold initiatives. Looking at startups that make it or don’t, more often than not, thinking outside the box, in a contrarian way if you will, tends to unleash the growth that takes you above everyone...
5 Early Stage Startup Struggles (and how to start tackling them)
In my years working in/interacting with startups, I’ve seen founders run into the same hurdles time and again. Here are the 5 most common struggles I see early-stage startups face – and how to tackle them head-on. Lack of FocusEarly on, it’s...
Cut Through the Noise: Get Specific or Get Lost
In a landscape teeming with over 100,000 B2B apps (according to G2) vying for that coveted wallet share, simply having a stellar product doesn’t cut it anymore. What you need now is a robust distribution engine powered by a meticulously honed Go-To-Market (GTM) strategy.You see, vague and...