Growth Hacking: 3 Strategies for Startups
The marketing game for startups has completely transformed. In a world where resources are tight but ambitions run high, growth hacking emerges as the secret sauce for skyrocketing growth without breaking the bank. We’ve boiled down the vast world of growth hacking to three key strategies...
A Love Letter to Sales and Marketing: From Rivalry to Harmony
Hey there, Sales. How you doin’ Marketing? 😉Ah, our journey together… it hasn’t always been smooth sailing, has it? In the early days, we seemed to be speaking different languages. Marketing, you spun tales of MQLs as though they were the most precious treasure, while Sales,...
Brand Voice in B2B Startups: The Shift from Perfection to Authenticity
In the ever-evolving landscape of B2B startups, the approach to branding has undergone a significant transformation. Gone are the days when projecting an image of unattainable perfection was the norm, making way for a new era where authenticity and transparency aren’t just buzzwords, but...
Is Cold Outbound Email Dead? Outbound to Inbound-Led Strategies in 2024
Is cold outbound really dead? Since the recent announcements from Google and Yahoo about their crackdown on spam, there have been quite a lot of doomsday posts, comments and lots of questions in the air. Let’s set our view on this topic, and how we believe that, unlike some interpretations of...