18 month $0 to $1.4million: The rough and ready roadmap
how one B2B startup navigated this exact journey, growing its customer base from zero to over a hundred in just 18 months. Their path wasn’t linear, but it was strategic
Building Startups for the long haul: A shift from quick wins to an efficient growth mindset
The approach to building startups has undergone a significant transformation. What was once driven by short-term goals and rapid scaling is now shifting towards a more sustainable, long-term mindset. This new paradigm emphasizes the importance of strategic planning, efficient growth, and...
Understanding Go-To-Market Motions: Something Something-LG
You’re trying to sell your product, perhaps aiming to establish product-market fit, or maybe you’re already there but are experimenting with different strategies to reach your target customers. Then an investor asks about your go-to-market (GTM) motion, and you’re stuck. Is it PLG, ELG, SLG with...
Building a Resilient Go-to-Market Strategy: Six Principles for Success
In today’s ever-changing business landscape, having a robust go-to-market (GTM) strategy is crucial for startups to navigate through the ups and downs of the market. A well-crafted GTM strategy acts as a compass, guiding your startup through the challenges and helping it thrive in any...
Growth Hacking: 3 Strategies for Startups
The marketing game for startups has completely transformed. In a world where resources are tight but ambitions run high, growth hacking emerges as the secret sauce for skyrocketing growth without breaking the bank. We’ve boiled down the vast world of growth hacking to three key strategies...
A Love Letter to Sales and Marketing: From Rivalry to Harmony
Hey there, Sales. How you doin’ Marketing? 😉Ah, our journey together… it hasn’t always been smooth sailing, has it? In the early days, we seemed to be speaking different languages. Marketing, you spun tales of MQLs as though they were the most precious treasure, while Sales,...
Post-Product-Market-Fit Hiring: Avoid These Common Founder Mistakes
Reaching product-market fit is a significant milestone for any startup. It’s a sign that you’ve created a product that resonates with the market and is ready to grow. But hold on, this is where it gets tricky, especially with team expansion. We’re going to look at three usual...
Brand Voice in B2B Startups: The Shift from Perfection to Authenticity
In the ever-evolving landscape of B2B startups, the approach to branding has undergone a significant transformation. Gone are the days when projecting an image of unattainable perfection was the norm, making way for a new era where authenticity and transparency aren’t just buzzwords, but...
The Art of Cash Efficiency: Mastering Frugality to Ensure Startup Success
“Cash rules everything around me. C.R.E.A.M. get the money— dollar dollar bill, yo.” — Wu-Tang Clan. It’s not often you get to quote Wu-Tang Clan in a business blog, but this iconic line captures a fundamental truth in the business world: cash is king. In the...