Understanding Go-To-Market Motions: Something Something-LG
You’re trying to sell your product, perhaps aiming to establish product-market fit, or maybe you’re already there but are experimenting with different strategies to reach your target customers. Then an investor asks about your go-to-market (GTM) motion, and you’re stuck. Is it PLG, ELG, SLG with...
Building a Resilient Go-to-Market Strategy: Six Principles for Success
In today’s ever-changing business landscape, having a robust go-to-market (GTM) strategy is crucial for startups to navigate through the ups and downs of the market. A well-crafted GTM strategy acts as a compass, guiding your startup through the challenges and helping it thrive in any...
Growth Hacking: 3 Strategies for Startups
The marketing game for startups has completely transformed. In a world where resources are tight but ambitions run high, growth hacking emerges as the secret sauce for skyrocketing growth without breaking the bank. We’ve boiled down the vast world of growth hacking to three key strategies...
A Love Letter to Sales and Marketing: From Rivalry to Harmony
Hey there, Sales. How you doin’ Marketing? 😉Ah, our journey together… it hasn’t always been smooth sailing, has it? In the early days, we seemed to be speaking different languages. Marketing, you spun tales of MQLs as though they were the most precious treasure, while Sales,...