18 month $0 to $1.4million: The rough and ready roadmap
how one B2B startup navigated this exact journey, growing its customer base from zero to over a hundred in just 18 months. Their path wasn’t linear, but it was strategic
Don’t Just Catch ‘Em All: Finding True PMF in Enterprise SaaS
Many early-stage companies have a handful of big clients and believe they have product-market fit (PMF). The reality, however, is that they’re solving different problems for different customers, a clear sign that they are still searching for the holy grail of repeatability and scalability.
Understanding Go-To-Market Motions: Something Something-LG
You’re trying to sell your product, perhaps aiming to establish product-market fit, or maybe you’re already there but are experimenting with different strategies to reach your target customers. Then an investor asks about your go-to-market (GTM) motion, and you’re stuck. Is it PLG, ELG, SLG with...
Building a Resilient Go-to-Market Strategy: Six Principles for Success
In today’s ever-changing business landscape, having a robust go-to-market (GTM) strategy is crucial for startups to navigate through the ups and downs of the market. A well-crafted GTM strategy acts as a compass, guiding your startup through the challenges and helping it thrive in any...