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Pre-Seed [✓]: What’s next?
So, you’ve just raised pre-seed (normally between $250k to $750k)—congratulations! That’s a huge milestone. But now comes...
Building Startups for the long haul: A shift from quick wins to an efficient growth mindset
The approach to building startups has undergone a significant transformation. What was once driven by short-term goals and...
Understanding Go-To-Market Motions: Something Something-LG
You’re trying to sell your product, perhaps aiming to establish product-market fit, or maybe you’re already there but are...
Building a Resilient Go-to-Market Strategy: Six Principles for Success
In today’s ever-changing business landscape, having a robust go-to-market (GTM) strategy is crucial for startups to...
Expert Insights – with Sam Hields, OpenOcean VC
Expert Insights – with Sam Hields, OpenOcean VC In our first Expert Insights series, we speak to Sam Hields,...
Founder Spotlight with Toby Cannon from Myles Wellbeing
Toby Cannon from Myles Wellbeing in GTM’s Founder Spotlight In an engaging conversation in mid-Jan 2024, Sam Soares...
Growth Hacking: 3 Strategies for Startups
The marketing game for startups has completely transformed. In a world where resources are tight but ambitions run high,...
A Love Letter to Sales and Marketing: From Rivalry to Harmony
Hey there, Sales. How you doin’ Marketing? 😉 Ah, our journey together… it hasn’t always been smooth...
Post-Product-Market-Fit Hiring: Avoid These Common Founder Mistakes
Reaching product-market fit is a significant milestone for any startup. It’s a sign that you’ve created a...
Brand Voice in B2B Startups: The Shift from Perfection to Authenticity
In the ever-evolving landscape of B2B startups, the approach to branding has undergone a significant transformation. Gone...
The Art of Cash Efficiency: Mastering Frugality to Ensure Startup Success
“Cash rules everything around me. C.R.E.A.M. get the money— dollar dollar bill, yo.” — Wu-Tang Clan. It’s not often...
Rethinking VC Funding: Do you really need it?
Rethinking the Strategic Approaches to Fuel Your Startup’s Growth In the evolving world of startups, the...
Is Cold Outbound Email Dead? Outbound to Inbound-Led Strategies in 2024
Is cold outbound really dead? Since the recent announcements from Google and Yahoo about their crackdown on spam, there...
Mastering Early-Stage Startup Organisation: 5 Essential Operational Strategies
When you’re deep in the trenches of building your startup, it’s easy to let organisation slip through the...
Unlocking Startup Growth: The Bold Playbook
Fortune favours the bold. Unleashing startup success demands bold initiatives. Looking at startups that make it or don’t,...
5 Early Stage Startup Struggles (and how to start tackling them)
In my years working in/interacting with startups, I’ve seen founders run into the same hurdles time and again. Here...
Cut Through the Noise: Get Specific or Get Lost
In a landscape teeming with over 100,000 B2B apps (according to G2) vying for that coveted wallet share, simply having a...
$1M ARR the Hard Way: 5 Early-stage blunders to dodge
Want to sprint from zero to your first million in ARR? This is often the first mountain to climb in a startup, the first...